Search Engine Optimisation
SEO that's measured against real numbers, not vanity metrics
SEO is basically magic to people not in the know. It’s sold based on jargon and traffic graphs that never turn into enquiries. We do it the other way round. We find the terms your customers are actually searching for, fix any technical issues holding your site back, earn the authority to climb and measure the whole process. You get bi-weekly updates on progress, rather than a ‘fire and forget’ agency appointment.
The work is split into three parts, which are continually revisited, reviewed and refined as the campaign progresses. Part one is the initial audit. We review the technical foundations of your website or store, as well as your existing rankings across relevant search queries. This gives us a clear picture of where things currently stand and provides us a baseline in which we can measure future progress. Part two is fixing the foundations. We fix any technical issues that were identified during the audit and ensure your website or store is properly set up to support ongoing SEO work. This work is vital, as it means we have a solid foundation to build on and ensures that technical problems aren't holding our work back. Part three is the ongoing optimisation. This is where we work to gradually improve your website or stores visibility across the various search terms that matter to your business. We identify opportunities, optimise and generate content where appropriate, slowly strengthen the website's authority, and continually monitor performance against the baseline we generated initially.
As with all of our services we provide, you’ll have visibility into everything we work on. Bi-weekly updates so you know where you’re at, and what’s being done.
Technical SEO & site health
The foundations: crawlability, indexing, site speed and Core Web Vitals, structure, and the schema markup that helps search engines understand what your pages are. This is where being a software team pays off; we fix the problems ourselves rather than handing you a report to pass to someone else.
On-page & content
Targeting the terms your customers actually search, on pages built to answer them. That means the right page for the right intent, titles and content that match what people are looking for, and internal linking that helps your best pages rank, rather than keyword-stuffing that reads badly and ages worse.
Local SEO
Showing up when someone nearby searches for what you do. Google Business Profile, the map pack, consistent business details across the web, and location pages that actually help. If most of your customers are local, this is usually where the fastest wins are.
Ecommerce SEO
Product and category pages that rank and convert, proper product schema, and the technical structure a large catalogue needs so it isn't quietly burying its own pages. Pairs closely with our Shopify and ecommerce work when the store itself needs the changes made.
Link building & digital PR
Earning authority the honest way: genuinely useful content and real coverage, not a spammy pile of links that risks a penalty later. It's slower than the shortcuts and it's the part that lasts. We'll be clear about what's realistic for your sector rather than promising a number of links a month.
AI search & AI Overviews
Being cited when someone asks ChatGPT, Perplexity, or Google's AI Overviews instead of scrolling the results. The fundamentals overlap with good SEO, clear, well-structured, trustworthy content, but there are specific things that help you get quoted, and it's an area we actively keep on top of.
Audit & baseline
We start by finding what's actually holding you back and writing down where you stand today: rankings, traffic, and the enquiries they turn into. Without a baseline you can't tell whether anything worked, so this comes first, and it's where we'll tell you honestly how much opportunity is really there.
Fix & build
We work through the technical fixes, the on-page work, and the content in priority order, highest-impact first, and make the changes ourselves where they're on a site we can touch. Steady, compounding work rather than a burst of activity that fades.
Measure & compound
We report against the numbers we agreed at the start, in plain English, and double down on what's working. SEO compounds: the gains build on each other over months, so the point is a trend that keeps climbing, not a spike you can't repeat.
- A full technical audit and baseline
- Fixes made for you, not just listed
- Keyword and content targeting by search intent
- Local SEO and Google Business Profile
- Plain-English monthly reporting
- No lock-in contract
No fixed packages, because every business is different - these are the shapes an engagement usually takes. We'll scope the detail, timeline, and cost with you before anything starts.
One-off audit
Where you stand, and what to fix.
- Technical, on-page and content review
- Issues ranked by impact
- Fixed price, yours to act on
Ongoing SEO
Steady, compounding growth.
- Monthly work in priority order
- Plain-English reporting
- No lock-in contract
Technical fixes
We make the changes ourselves.
- Site speed and Core Web Vitals
- Crawl, index and schema fixes
- Handled by the engineers, not a list
How is SEO different from paying for Google Ads?+
Ads buy you the top of the page for as long as you keep paying; the moment you stop, the traffic stops. SEO is slower to build but the visibility keeps working after the fact, and it tends to cost less per enquiry over time. They're not rivals, they work well together, and for some businesses ads are genuinely the better first move. Ads management isn't a service we provide, but if we think it's something that would benefit your business, we can point you in the direction of a company we trust.
How long until we see results?+
Search engine optimisation is a slow process, and it's one that needs real investment in. For meaningful results, you're looking at months, not weeks. Technical fixes and local work can move things in a few weeks, however ranking for competitive terms take a lot longer because you're earning trust that others have spent years building. We'll give you an honest read on the timeline for your specific situation, and we keep you in the loop along the way so you're never waiting in the dark to find out if it's working.
Do you guarantee a number-one ranking?+
No, a number-one ranking is never guaranteed. Infact we'd say it's unlikely, especially if you're in a really competitive field. What we'll commit to is honest work in the right order, measured against real numbers, and bi-weekly reporting on progress. We're constantly analysing your rankings, so we'll be able to tell you where you're at
What does SEO cost - is it a retainer or a one-off?+
For the SEO service we offer, it's a retainer. Whilst we can do technical SEO work (the foundations) as a one off, the constant monitoring and improvements only work when we're working on a retainer. We don't offer one-off copywriting work. We don't lock you into long contracts though, so if you need to cancel for whatever reason, you can do so whenever you want.
Will you show us what you're actually doing?+
Yes, and we completlely get why companies are skeptical of SEO. Knowing what's actually being done, agencies are often vague/secretive about. We agree upfront what we're measuring, generate baselines before any work begins (so we can compare our work against it), and we even send you a bi-weekly update with the progress.
We're a local business - can you help us show up nearby?+
Yes! Local SEO is usually where some of the quickest wins can be, depending on the field your business is in. Local SEO covers your Google Business Profile, the map pack, consistent business details across the web, and reviews. For a lot of local businesses, getting these basics right moves the needle more than chasing national or international terms ever would, and it's almost always much cheaper to do.
Can you do SEO on our existing site, or does it need rebuilding?+
Almost always on your existing site. We never want to have to rebuild or rewrite an entire website. Occasionally a site is built in a way that genuinely caps how well it can rank, and if that's the case we'll show you why rather than just telling you, but the default is to improve what you already have. It's less of a headache for us, and less work for us to do! Win, win!
What about AI search - ChatGPT, Perplexity, AI Overviews?+
AI search is a big thing in this industry at the moment, and we're being asked about it a lot. As far as we're concerned, the groundworks for AI search is basically the same as SEO. Whilst the content may change slightly, the foundations are still the same. You need to be ranking in search engines in order to be found and referenced by the various AI companies. Clear, well-structured and trustworthy content that's easy to understand and cite. There are specific things that improve your odds of being quoted by an AI answer, and it's an area we actively keep up with rather than treating as a bolt-on.