Shopify & Ecommerce
Shopify stores, built properly and looked after
Anyone can spin up a Shopify store. The harder part is building one that holds up under real traffic, migrating one without losing your rankings, and having someone who actually knows the codebase still around six months after launch. That's what I do.
Ecommerce work tends to split into two camps: agencies that build it and leave, and freelancers who disappear the moment something more interesting comes along. I do neither. I build the store, and then I stay the person you call when something needs to change, breaks, or needs scaling for peak season.
That means I care about the parts that don't show up in a proposal: how the theme is structured so future changes don't turn into archaeology, how a migration preserves the URLs search engines already trust, and how the integrations you rely on keep working without you having to think about them.
A store isn't really a website, it's the thing your revenue goes through. When checkout breaks at 9pm on a Friday, or a theme update quietly stops the add-to-cart button working on mobile, that's money leaving while you sleep. Most of what I do is making sure that doesn't happen, and being reachable when it does.
Store builds & theme development
New stores and custom theme development, built around you and your business, how you actually sell rather than a generic template. It's your business, and I want to work alongside you to develop a store that we're both proud of.
Migrations & replatforming
Moving off WooCommerce, Magento, BigCommerce, or a custom ecommerce platform onto Shopify, with data integrity checked at every step, proper URL redirect maps, and rankings preserved rather than reset to zero; the riskiest part.
Integrations with your business systems
Connecting Shopify to what already runs the business: ERP, fulfilment and 3PL, accounting, CRM, and stock. Most merchants have the data they need already, it's just sitting in four systems that don't speak to each other and someone is keying it between them by hand.
Custom Shopify apps
Private and custom apps for the things the app store doesn't quite do, or doesn't do without three subscriptions and a workaround. Also useful when an off-the-shelf app almost fits but the last 10% is the bit your business actually depends on.
Speed & conversion
Slow stores lose sales, and Shopify themes accumulate weight fast once a few apps are installed. Core Web Vitals, page speed, and the practical conversion work on product and checkout pages, measured against what it does to revenue rather than a score out of a hundred.
B2B, wholesale & selling internationally
Wholesale and trade customers who need their own pricing, accounts, and terms, alongside selling into other countries with the currencies, tax handling, and storefronts that go with it. Both add real complexity, so they're worth setting up properly rather than bolting on.
Subscriptions & retention
Subscription products and the repeat-purchase side of a store: getting the subscription mechanics working cleanly with your checkout and fulfilment, and the flows that bring existing customers back. Winning the second order is usually cheaper than winning the first.
Ongoing management & ownership
Concretely: theme and app updates tested before they go near your live store, uptime and checkout monitoring, the change requests that come up month to month, technical SEO, and a peak-season readiness check before Black Friday. Plus being the person who picks up when something breaks. Not a fixed package; it flexes to what your store actually needs.
Scope
I look at the store as it actually is today (if it already exists!), not as a generic checklist, so the plan fits your catalogue, your traffic, and the systems you already depend on.
Build or migrate
Work happens in phases with clear milestones that are set out at the forefront of the project, whether that's a new build or a migration, so you're never staring at a black box until launch day.
Stay on
Once it's live, I like to stay on as a partner for you and your business; monitoring, changes, and being a person you can rely on when needed.
The ecommerce work doesn't have a case study page yet, so I won't put someone else's numbers next to it. What I can tell you is the shape of it: stores I've built are still ones I look after, migrations I've run kept the rankings they came in with, and the merchants I work with have my number rather than a ticket queue. If you want to speak to one of them before committing, ask me and I'll arrange it.
I already have a Shopify store - can you just take over from here?+
Yes, that's a really common starting point. I don't need to develop a store from scratch to take it on. I'm happy to take on ongoing changes and management without needing to rebuild anything that's already working. After all, if it's not broke, don't fix it!
Can you migrate us to Shopify without losing our search rankings?+
This is a very common concern from businesses looking to migrate away from their current ecommerce platform. It's a big risk in any migration, and it is avoidable with the right process. If a migration is what you're looking for, I'll walk you through the entire process before anything starts, so you're aware of the risks before you commit!
We already own a shopify store, and we're just looking for some custom work to be done. Is this something you can do?+
Absolutely! If you just have a one off piece of work you need completing, get in touch and we can bring your idea to reality together.
If we have you develop our new store, what actually happens after the store launches?+
In most situations, business owners want me to stay on to assist them with ongoing maintenance and general business as usual duties. In practice that means theme and app updates tested somewhere safe before they touch your live store, monitoring so I hear about a broken checkout before your customers tell you, the changes that come up as you trade, and a readiness check before peak season. That's the difference between myself and an agency handover. If you don't need me, that's fine as well! I'll always be at the end of the phone in case of an emergency.
Do you work with Shopify Plus?+
Yes, including the higher-volume and higher-complexity builds that come with it, though most stores don't need Plus and I'll say so if yours doesn't.
Is Shopify always the right choice?+
No. If you need something Shopify genuinely can't do well, or you're already committed to a stack it doesn't fit into cleanly, I'll tell you that upfront rather than force the platform to fit. Being honest about that is worth more to you than another Shopify build I shouldn't have talked you into.
Our store is slow. Can that be fixed, or do we need rebuilding?+
Usually fixed, and a rebuild is rarely the first answer. Most slow Shopify stores got that way gradually: a stack of apps each injecting their own scripts, oversized images, and a theme carrying features nobody uses any more. A fair amount of that can be stripped out without touching how the store looks. I'll tell you what's realistically recoverable and what's baked into the theme before you spend anything, because occasionally the honest answer is that the theme is the problem.
Can you set us up for wholesale customers or selling into other countries?+
Yes, both. Wholesale means trade customers getting their own pricing, accounts, and terms without your retail customers seeing any of it. International means currencies, tax handling, and deciding whether you want separate storefronts per market or one that adapts. Neither is a switch you flip; they change how your catalogue, pricing, and fulfilment work, so they're worth planning rather than retrofitting once orders are already coming in.
Can you add subscriptions to our store?+
Yes. The build itself is usually the straightforward part; what needs thinking about is everything downstream. How failed payments are handled, what happens when someone wants to skip or pause, how it flows into your fulfilment, and what your customer service team does when a subscriber emails. Subscriptions that were set up without answering those tend to become a support problem a few months in.
What does a Shopify project cost, and what are the ongoing costs?+
The build depends on scope: a theme customisation on an existing store is a very different number to a migration off Magento with 8,000 products and a dozen integrations. What moves it most is catalogue size, how many systems need connecting, and how much data has to come across. You'll get a real figure with the risks flagged before you commit. Worth knowing about the ongoing side too, because it catches people out: you'll be paying Shopify's monthly plan, plus every app subscription, and those add up quietly. Reducing that app bill with something custom is sometimes cheaper over a couple of years, and I'll do the sums with you rather than assume.